Participation in hockey has increased significantly over the last few years with Hockey New Zealand generating a range of data and information on participation.
This data was held in various different formats with some identified gaps in the way that membership data and information was collated and stored. Post-Covid, Hockey New Zealand identified the need to review and upgrade their membership database. GLG and ActiveXchange have worked with Hockey New Zealand to integrate existing data into SportsEye to provide a greater depth of understanding of current participation.
This will enable Hockey NZ to produce data-driven information to align with key partner organisations and identify participation growth opportunities.
