Sydney based ActiveXchange Pty Ltd (AX) and GLG are shaping a new joined up data driven approach to planning, investment and delivery across community sport, leisure, aquatics and health & fitness in New Zealand. AX has built products (such as SportsEye) and networks of relevant data. AX is constantly expanding the data as new clients join including:
- Market intelligence – now covering over 3 million members and participants in NZ and Australia across hundreds of sites
- Shared planning information, includes the new national infrastructure database for New Zealand.
The partnership means GLG’s strategic input and on the ground knowledge optimises the specialist approach of ActiveXchange to analysis and predictive modelling (business intelligence). This enables us to create clear lines of sight on how to maximise participation outcomes, commercial returns, and social value impacts. This more scientific, partner approach is designed for venue operators, sport organisations, local and national government.
